Watch Lesson Video & Research

Time:  1 – 1 ½ hours

Watch lesson video: Create a Winning Personal Brand & Branding Statement

Before you dig into creating your personal branding statement we think it is valuable to have others describe you as they see you. Below are some questions you might ask:

• How would you describe me?
• What would you say I am passionate about?
• What would you say are my strengths and weaknesses?
• What motivates me?

Pick 8-10 people who you feel know you and ask them to answer several questions that help you to see how others see you. It is a great idea to ask people who know you only professionally, some who know you only personally, and some who know you both professionally and personally. Call this market research.

• In this process, you may be surprised by some of the things you discover. You may find out people think differently about you than you thought. If you are pleased with this, great. If not,  you may discover where you have some gaps to fill. We think this is not only a valuable step but a necessary step.
• While performing this activity you will be gathering feedback from a few people in your network. This is the perfect opportunity to ask some of these contacts if they would like to go through this exercise with you and work on their own branding statement.